By Katie Mueller, Founder & Coach at Dietitian Digital

I hated selling when I first opened my nutrition business but went on to generate multiple 7 figures over the past 10 years, and you can too.

The truth is, you can hate selling and still be PROFITABLE in online dietitian business. But there's one catch (keep reading to find out)

Sales was the thing I hated the most about being a dietitian business owner, yet it's the most important for keeping any business alive and thriving.

When I first opened the doors to my nutrition business in 2011 it's safe to say I had no clue what I was doing!

Focusing my efforts in all the wrong places...

Fluffing around with tasks that didn't make a scrap of difference to my bottom line. I was losing money month after month and STILL not recognising how important it is to focus on selling.

Convincing myself it was icky and pushy...

Like something I wasn't ethically able to do as a dietitian professional. Do you also feel this way...

By Katie Anne Mueller

@dietitiandigital

Wondering how virtual practice can fit with your clinical career goals?

In this blog video I share with you my own experiences and how you can build a successful virtual practice without having to sacrifice a clinical career. 

Ready to attract more clients and income online? Click here to learn more and apply for private coaching inside Dietitian Business Academy! The 12-week intensive that builds, grows and scales  your virtual practice. 

By Katie Mueller

@dietitiandigital

As 2020 draws to a close, you may be doing some reflecting on how far you've come this year and whether or not you've hit your money goals.

If you still have a way to go, it's not too late!

In this week's blog I'm sharing with you the one thing that directly correlates to the amount of revenue you can expect to earn.

When you're ready, click here to learn more and apply for Dietitian Business Academy where you'll be guided step-by-step how to monetize your dietetic skills on social media.

In 2015 I made shift from medical centre dietitian to online business owner. Watch the video to learn the 4 core things that helped my business succeed and how you can do the same. 

Grab the free Masterclass! Click here to watch now.

By Katie Mueller

@dietitiandigital

Want to know how you can grow your Instagram account to get more followers, leads and engagement?

The brand new feature called 'reels' is now live on the platform world wide and it's being pushed big time in terms of organic reach.

You may have noticed that the reach of feed posts has dropped since the month of August and that is all thanks to the launch of Reels, which went live on August 5.

So how can you take advantage of the attention reels is getting to grow on Instagram and consequently grow your business? 

I have 4 tips to share with you today but before we get into that I want to address the one thing that is going to determine how successful of a strategy reels are for you...

Don't overthink it!

This is so important when it comes to any content creation however because reels is a video form of content, I know that you may be freaking out a little at the idea of putting yourself out there on video to the big wide social media...

By Katie Anne Mueller

@dietitiandigital 

Have you booked a paid client from Instagram in the last 30 days?

If not, this post is for you, my friend. 

Before we go further, I want to get a couple of things out of the way because I have a sneaky feeling these are on your mind right now...

You do not need thousands of followers before you can expect to get paid clients on Instagram. 

That's the honest truth.

Let me prove it to you...

When I launched my nutrition membership site back in 2015, I had less than 1k followers on both Instagram and Facebook. Yet, 

My first launch was a $10k month

No paid ad's, nothing fancy or techy. I launched the membership to my tiny community on social and my email list. That's it.

I can't express enough how much of a mis-conception it is that only the huge dietitian accounts are making money. It's not the reality!

I was on a call with a dietitian just last week who as 12K followers on Instagram, posts regularly and does all the 'right'...

By Katie Anne Mueller

@dietitiandigital

From time to time it’s normal to hit roadblocks in your business. One day everything seems to be moving along nicely and the next…

Well, you feel completely stuck.

Leads have dried up, sales have plateaued and it feels like no matter what you do, you just can’t get unstuck and move forward.

 The longer this goes on, the more of a rut you find yourself in. 

In this blog post I’m going to share with you 3 ways you can get unstuck in your business so you can reach your goals faster (before the ‘I should quit’ self talk kicks in)

 But first, let’s look at what it actually means to be ‘stuck’ in business.

Because we hear these words a lot but what exactly is it referring to and why is this such a common reality for so many entrepreneurs?

What’s Happening When You Feel Stuck

I want you to know first and foremost that you are not alone.

Feeling stuck, at multiple...

By Katie Anne Mueller

@dietitiandigital

Are you ready to start hearing more YES from clients? 

I want to share a story with you today...

From back in 2012. I was a couple of years into building my dietetic practice and I could see the black hole I was creating for myself by selling only individual consults. 

The days would go by so fast... 

Taking in back to back clients, no time for a meal break and then driving back in the morning to do it all again. 

And to be honest, if I was earning my worth I would have been much happier with this routine...

But I wasn't.

I was working 6 days a week in the clinics and earning less than $2,000 a month after I paid all the business expenses :-( 

Something had to change.

So, I decided to start selling packages. I thought if I could package my knowledge into a solution, it could save heaps of time, increase my income AND get my clients better results.

The only problem was...

When I started trying to sell my packages to...

By Katie Anne Mueller

@dietitiandigital

A discovery call or 'free call' is a great way to bring new client's into your business, particularly if your aim is to fill higher priced packages. For example a 12-week signature coaching package that's $1k+.

But how do you ensure these calls don't end up being a big waste of time and instead are bringing you highly qualified leads?

I am sharing with you today, 3 tips to help fill your discovery call with 'ready to go' prospects who actually want to invest long term with you...

For more tips on creating your Discovery Call, CLICK HERE to read my post on that topic

Let's get stuck into tip number 1... I should point out that you can use all three of these tips together or just one or the other. Whatever is the best fit for your business and target market  :-) 

#1 - USE AN APPLICATION FORM

For many of your potential clients, investing time is just as much of an ask as money is. If the process to signing up for your discovery call is...

By Katie Anne Mueller

@dietitiandigital

Offering your potential clients a chance to meet you in an obligation free call is a great (yet hugely under-utilised and misunderstood) way to attract new clients to your business.

Rather than keeping cards too close to your chest and worrying about giving away time for free...

It can be helpful to instead think of the potential lifetime value (of the client) this strategy can bring in...

I have personally used this exact strategy to bring in over $30,000 from just one client...

The possibilities of long term gains for your business are limitless. 

But I have to be honest with you...

I have seen this strategy go horribly wrong for dietitian's and it has resulted in too many of those 'free loading clients' who just want all your help for free.

I'm going to show you my top 5 tips to avoid this and ensure your discovery call is a huge success for growing your online business. 

So, let's get you off on the right foot with these 5...