How To Grow Your Instagram Following Using Reels

By Katie Mueller
@dietitiandigital

Want to know how you can grow your Instagram account to get more followers, leads and engagement?

The brand new feature called 'reels' is now live on the platform world wide and it's being pushed big time in terms of organic reach.

You may have noticed that the reach of feed posts has dropped since the month of August and that is all thanks to the launch of Reels, which went live on August 5.

So how can you take advantage of the attention reels is getting to grow on Instagram and consequently grow your business? 

I have 4 tips to share with you today but before we get into that I want to address the one thing that is going to determine how successful of a strategy reels are for you...

Don't overthink it!

This is so important when it comes to any content creation however because reels is a video form of content, I know that you may be freaking out a little at the idea of putting yourself out there on video to the big wide social media...

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5 Ways To Get Clients From Instagram Today

 
By Katie Anne Mueller
@dietitiandigital 

Have you booked a paid client from Instagram in the last 30 days?

If not, this post is for you, my friend. 

Before we go further, I want to get a couple of things out of the way because I have a sneaky feeling these are on your mind right now...

You do not need thousands of followers before you can expect to get paid clients on Instagram. 

That's the honest truth.

Let me prove it to you...

When I launched my nutrition membership site back in 2015, I had less than 1k followers on both Instagram and Facebook. Yet, 

My first launch was a $10k month

No paid ad's, nothing fancy or techy. I launched the membership to my tiny community on social and my email list. That's it.

I can't express enough how much of a mis-conception it is that only the huge dietitian accounts are making money. It's not the reality!

I was on a call with a dietitian just last week who as 12K followers on Instagram, posts regularly and does all the 'right'...

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How To Get Paid Clients From Social Media

 
By Katie Anne Mueller
@dietitiandigital

Have you booked a paid client from social media in the last 30 days?

If not, this is the blog post for you!

I'm going to share with you the one thing that makes the most difference to online client attraction above all else...

See, a pretty brand, nice website, blog, good content and a consistent posting schedule are all important BUT

All of that is for nothing if it doesn't convert clients for your business, right?

Without this one thing, all you're really doing is growing vanity metrics at best (likes and followers).

I don't know about you but I'd rather have 1k followers and be making money than 100k followers and be broke!

If that sounds like what you want too, then this is what you need...

AN OFFER.

Your offer is the single most important thing that matters to attracting paid clients from social media.

Without this, all of the other things you're doing are for nothing. 

So how do you put an offer together?

There are 3 core elements...

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How To Create Online Dietetic Service Packages

By Katie Anne Mueller
@dietitiandigital

Are you ready to start hearing more YES from clients? 

I want to share a story with you today...

From back in 2012. I was a couple of years into building my dietetic practice and I could see the black hole I was creating for myself by selling only individual consults. 

The days would go by so fast... 

Taking in back to back clients, no time for a meal break and then driving back in the morning to do it all again. 

And to be honest, if I was earning my worth I would have been much happier with this routine...

But I wasn't.

I was working 6 days a week in the clinics and earning less than $2,000 a month after I paid all the business expenses :-( 

Something had to change.

So, I decided to start selling packages. I thought if I could package my knowledge into a solution, it could save heaps of time, increase my income AND get my clients better results.

The only problem was...

When I started trying to sell my packages to...

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How To Write Social Media Captions

By Katie Anne Mueller
@dietitiandigital

Would you like a system that allows you to write social media captions in less than 2 minutes each AND...

Improves readability for your audience while also boosting engagement?

Then I have a treat for you today :-) 

I'm sharing with you my complete step-by-step system for writing engaging and entertaining social media captions...

We're going to put an end to:

  • That "uummmmm what do I say about this post" kinda writers block
  • Boring one line captions (because you can't think of what else to say ;-) 
  • Slabs of text that keep your audience scrolling
  • Captions that don't compel your audience to take any action toward your business
  • Social media posts that don't work to bring you consistent new leads

Ready to dive in?

Let's get started with STEP ONE...

1. An Attention Grabbing First Line 

Did you know that a whopping 80% of people don't read past the headline?! It sure puts the pressure on to come up with something...

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How To Turn Followers Into Clients

By Katie Anne Mueller
@dietitiandigital

Building a website is no walk in the park.

It’s costly, time consuming and just down right stressful… 

But you put yourself through all of this pain to reap the gain right?

You keep reminding yourself that once the site is up and running, new clients will be flying in and it will all be worth it in the end…

But, if you’re like most nutrition business owners…

 The site goes live, you’re waiting for the influx of new clients

And all you hear is crickets… absolutely nothing!

Arrghh!!

You keep checking your emails for new leads… but STILL nothing

You have done all the right things. Hired a professional website company or used one of those (supposedly oh so simple) DIY platforms

You have written all of the copy yourself and upload professional pictures

But it’s not converting :-(

And the challenge still remains as to how to drive people from social media to your beautiful new...

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How To Create A Freebie That Get's You Clients

 
By Katie Anne Mueller
@dietitiandigital

If you don't yet have a freebie in your digital marketing game plan... then today is the day we're going to change that my friend! 

You'll be pleased to know that it's not as complicated as you might think AND to make it even easier, I'll be sharing with you 6 steps to creating an irresistible freebie for your business in this blog post...

So let's get started!

What Exactly Is A Freebie & Why Do I Need It?

A freebie (or lead magnet as might have heard it called) is used at the front end of a funnel to bring new leads into your business.

It attracts the attention of your ideal clients, raises awareness of your brand and most importantly... collects email addresses to grow your list.

Now if you know me, you know I'm all about digital marketing funnels... it's my secret weapon when it comes to business success online. Creating your irresistible freebie, is the crucial first step to building your one great funnel! 

Before...

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5 Mistakes To Avoid When Starting A Digital Dietetic Business

By Katie Anne Mueller
@dietitiandigital

Just getting started or feeling stuck with growing your dietetic business online?

AVOID these 5 common mistakes, they will hold you back my friend...

#1 - SELF DOUBT

The only regrets you will have is that you didn't go for it! When someone else beats you to market with your idea... you'll wish you had started years ago. You can do this! Don't let self doubt hold you back :-) 

#2 - CLIENTS WILL COME TO ME

Your qualification IS NOT a free ticket to client attraction online. Many dietitian's believe that just because they are qualified, client will want to work with them and as such use their APD / RD status as a unique selling proposition (USP). 

Instead, you have to go out and get the clients. You have to bring them into your business in a way thats reliable and replicable. Always put marketing FIRST in your business.

#3 - SPENDING BEFORE SELLING

A website, SEO and pretty logo are helpful but not when you're just starting out and...

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How To Get Clients From Social Media

 
By Katie Anne Mueller
@dietitiandigital

I want to share a story with you about a dietitian I was working with last year.

Her biggest roadblock?

Feeling like she was spending HOURS each week on social media...

Creating new content, publishing posts, engaging with her audience and managing a private Facebook group...

But nothing was coming out of it. She wasn't getting any new clients or recurring income from all of this hard work.

Sure, she was getting the odd sale and one off 'record month'. But not the consistent, reliable and scalable income she wanted. 

For her, it felt like social media was nothing more than a time consuming task. That it was something only the 'big' dietitian brands could benefit from. 

She felt like throwing in the towel and giving up completely...

Until, during a coaching call one day, I had a look at her sales process.

I wanted to find out HOW she was using social media to get clients. And the reason for her pain and...

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